Using social media as part of your on-line strategy is a must.
The two most well known examples of social media are Facebook and Twitter. Using these two sites is a must for your web development strategy. Having a Facebook page that is regularly updated and a Twitter account from which you tweet regularly will help drive SEO. Internet Agency can help you with all aspects of social media to maximise your web presence.
The social media universe is rapidly expanding with huge numbers of social media apps appearing each year. And many social media success stories first made their name at the South-by-Southwest (SXSW) Festival.
Every year thousands of people descend on Austin, Texas for South by Southwest. While this festival began in the late 1980s to highlight the city’s vibrant live music scene, it’s now morphed into an event that is a magnet for technology companies and start-ups who want to showcase new products.
SXSW Interactive now runs alongside the music portion of the festival and has been the launching pad for many well known companies – in fact, one of the great success stories from 2007 was Twitter.
This year, the trend creating buzz was ‘ambient social networks’.
Ambient social networks include many ‘proximity-based’ apps that find other app users within the same geographical area. So, your smartphone will identify other app users close to you and tell you their interests so you’re able to strike up a conversation.
As Paul Davison, CEO of Highlight (a people-search app), says: “It’s serendipity come to life in a social media setting”.
This has a marketing side to it also. As a small business, you can send messages to customers who are physically close to your business. These messages can relate to promotions, discounts and special offers, including some that will apply just to them for a certain amount of time as they’re already nearby.
Internet Agency provides expert advice on web development and web design as well as all other aspects of internet marketing – including social media.
Internet Agency’s web developers have the expertise to advise you on how to use social media in order to enhance your internet presence.
To put your business on the front foot in terms of social media and how it can be used to help you contact new and existing customers, talk to Internet Agency.