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Mobile On-line Advertising – the way forward?

Apple iPhone 3GS, Motorola Milestone and LG GW60

Apple iPhone 3GS, Motorola Milestone and LG GW60 (Photo credit: Wikipedia)

At Internet Agency, we provide services that allow you to communicate as best you can with your current and prospective customers.

Internet Agency will build you a great website as well as offer advice on areas such as social media, SEO and on-line advertising.

This blog will look into a new and more targeted version of on-line advertising: mobile on-line advertising.

With the arrival of smartphones, going on-line while on-the-go is almost the status quo.  Because of this, in the next few years mobile on-line advertising is expected to become an industry worth in excess of $20 billion.

What might surprise you is that while the number one company in this market is Google, the second biggest player is a company you probably haven’t heard of. Continue reading

Video hosting – how using video will help your website

Video camera in action.

Video camera in action. (Photo credit: Wikipedia)

A blog about how the use of video on your website can have a positive spin-off for your business, boosting engagement with your customers and converting website hits to sales.

We at Internet Agency highly recommend using video on your website – with one of our hosting plans you can easily host video on your site to advertise specials, display tutorials and to better connect with your clients.

But how about using video in your e-mail marketing?  Studies have shown it to be very effective. Continue reading

Using social media – Twitter and the Olympic Games

London Olympics 2012

London Olympics 2012 (Photo credit: Andrea Vascellari)

Using social media as part of your business’ web strategy is absolutely essential.  Internet Agency in Auckland, New Zealand has expertise in web design and web development and can advise you on how to best use social media so it works in tandem with your website to promote your business.

Twitter has become the dominant force in the social media sphere since it began six years ago.  The company itself is worth over $5 billion, but it’s Twitter’s influence as a political and business tool that has started to become noticed during this year’s Olympic Games.

The London Olympics has been dubbed ‘the Twitter Games’.  In previous Olympics (in Beijing four years ago and the Winter Games in Vancouver in 2010) Twitter hardly featured.  But this year over 10 million Tweets have been sent that mention the Games, a massive increase on previous years. Continue reading

On-line advertising – recent developments

Web development and web design with Internet Agency gives you a complete on-line solution.  Internet Agency offers web development, web design, e-commerce, video hosting and web hosting as well as advice on social media, Search Engine Optimization and more.

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Internet Agency in Auckland, New Zealand can also give you advice on on-line advertising.

Demand for traditional mediums of advertising such as print, TV and radio is falling behind demand for on-line advertising.  Talk to Internet Agency about how you can get the best out of your on-line advertising spend.

Various companies have been trying to cash in on the boom in on-line advertising.  But recent developments in the market have dealt serious blows to two of the big players – Facebook and Microsoft – showing that dealing in on-line advertising is not necessarily a licence to print money.  Continue reading

E-commerce a must for your website

As well as developing an attractive and easy-to-use website for your business, Internet Agency’s web developers can add an e-commerce feature to your site.

MSI laptop computer

MSI laptop computer (Photo credit: Wikipedia)

Having e-commerce as part of your website enables your customers to shop when they want, in the comfort of their own home.  And a recent survey has found that New Zealanders are buying more products and services online than ever.

1.6 million people (49 percent of the population over the age of 18) are reported to have bought a product or service on-line last year.

With broadband internet connections becoming faster, data packages from Internet Service Providers getting bigger and an increasing reliance on the web to complete day-to-day tasks – New Zealanders are becoming more comfortable with shopping on the internet. Continue reading

Ambient Social Marketing

Using social media as part of your on-line strategy is a must.

The two most well known examples of social media are Facebook and Twitter.  Using these two sites is a must for your web development strategy.  Having a Facebook page that is regularly updated and a Twitter account from which you tweet regularly will help drive SEO.  Internet Agency can help you with all aspects of social media to maximise your web presence.

The social media universe is rapidly expanding with huge numbers of social media apps appearing each year.  And many social media success stories first made their name at the South-by-Southwest (SXSW) Festival. Continue reading

Spending on website advertising goes up once again

"FOR SALE" - a classified ad in a ne...

“FOR SALE” – a classified ad in a newspaper. (Photo credit: Wikipedia)

Internet Agency continues to champion the value of having a quality on-line presence.

Having a well-designed website allows your business to reach out to more and more customers in varied and different ways.  Internet Agency provides website design and website hosting as well as comprehensive advice on all things web-related including Search Engine Optimization and social media.

The on-line world is growing exponentially year by year even in a soft economy.   And a recent report has highlighted the growing investment by companies in advertisting on-line.

For the first time, display advertising on-line has overtaken classifieds with an increased spend of $1.27 million on the previous quarter. Continue reading

New Site development – Aquatx

Internet Agency has recently launched the redeveloped and redesigned Aquatx.co.nz site. This site was an undertaking between the development team of Internet Agency and the graphic design team of Aquatx.

A huge amount of custom development was undertaken to match the precise branding and layout that Aquatx desired. Continue reading

Always be on-line with an ‘internet car’

As the digital world becomes more sophisticated, more and more we are able to be connected to the internet at all times.

Internet Access Here Sign

Internet Access Here Sign (Photo credit: Steve Rhode)

This points to the importance of your business having a well-designed website with top quality Search Engine Optimization.  Internet Agency web development can ensure a quality on-line presence to take advantage to the ever-increasing dominance of the internet in our lives.

It’s interesting to track the progress of our internet connectivity.  Desktop computers gave way to laptops and currently smart phones and tablets are the mobile internet devices of choice.
And now a company in Malaysia is developing an internet car. Continue reading

The World of Twitter

Image representing Twitter as depicted in Crun...

Image via CrunchBase

‘Twitter’, according to a dictionary definition, is “a short burst of inconsequential information”.

Twitter the internet company is now worth about 5 billion dollars, which is by no means an inconsequential figure.

Continue reading