Mobile On-line Advertising – the way forward?

Apple iPhone 3GS, Motorola Milestone and LG GW60 (Photo credit: Wikipedia)

At Internet Agency, we provide services that allow you to communicate as best you can with your current and prospective customers.

Internet Agency will build you a great website as well as offer advice on areas such as social media, SEO and on-line advertising.

This blog will look into a new and more targeted version of on-line advertising: mobile on-line advertising.

With the arrival of smartphones, going on-line while on-the-go is almost the status quo.  Because of this, in the next few years mobile on-line advertising is expected to become an industry worth in excess of $20 billion.

What might surprise you is that while the number one company in this market is Google, the second biggest player is a company you probably haven’t heard of.

Why smaller companies are getting a big slice of the mobile on-line advertising pie

Only 6 years old, Millennial Media is second only to Google in on-line mobile advertising market share, with 17 percent.

What makes it able to compete with bigger companies in this area is that it’s one and only focus is mobile on-line advertising, plus it’s able to offer advertising across all mobile platforms rather than being restricted to using just one.  What makes mobile on-line advertising even more effective is that is uses ‘first-party’ data to tailor the advertising to the user, based on their surfing habits.

But the smaller players may have to innovate even faster as more competition arrives.

Two big guns enter the fray of mobile on-line advertising

Facebook, often criticised for its lack of mobile advertising presence, has invested heavily in new mobile applications as well as in new metrics that will measure the effectiveness of mobile on-line advertising – something that has yet to be fully investigated.

Meanwhile Twitter has started selling promoted tweets and on its mobile advertising timeline it advertises promoted accounts.

Mobile on-line advertising is a growing area of opportunity.  Talk to Internet Agency today about mobile on-line advertising and how it can help your business.