Social Media Made Easy and Google Hummingbird

Google HummingbirdPart of what we do here at Internet Agency is to keep on top of all the latest updates, trends and changes so that you don’t have to worry about getting your head around the ever-changing online world! In particular we keep up to date with all movements in Google to ensure that your website is always ahead of the rest when it comes to search engine optimisation. Most recently, Google has introduced an update called Hummingbird which could potentially impact on website traffic; read a little more about the latest changes below.

This month we’re also talking about social media. It’s a long-standing hot topic, so we’ll give you the lowdown on what it means for your business, do you really need it and, if so, where you should be investing your time.

Social Media – Made Easy!

FacebookTweet? Facebook? Post? Huh? Keeping up with the social media world can certainly feel a little overwhelming at times, but with over two thirds of the world’s internet population using social media sites, it’s an area of marketing that you can’t afford to ignore.

Social media allows users to share, compare, read, discuss and review information like never before, and is increasingly becoming a powerful resource for marketing, PR and communicating as people turn to social media to research products or services. In saying that, these sites are certainly not a magic bullet and should be used to complement other marketing efforts, such as newsletters, promotional material, and good ol’ face-to-face networking.

Social media is also not necessarily effective for all types of businesses, depending on who your target market is. Business-to-consumer businesses will probably find they have more success using social media sites such as Facebook than business-to-business service providers. Whereas LinkedIn can be highly effective for business-to-business companies as you are able to approach and communicate with relevant businesses and associations.

TwitterIf you’re going to participate in social media, it’s better to choose one or two sites and use them regularly and effectively, rather than trying to keep on top of multiple channels. To help you understand the different options that may work for your business, here’s some information about the most popular social media sites:

  • Google +: A relatively new player on the social network scene, Google + has grown at unbelievable speed. Features of Google + include ‘circles’, ‘hangouts’ and ‘sparks’ based around specific interests.
  • Facebook: Probably the most well-known of social networks. You can set up a business page and encourage users to ‘like’ your page, post relevant information, run competitions and share photos or product updates.
  • Twitter: Twitter is a micro-blogging site where both individuals and businesses can set up a profile and post 140-character posts. Twitter can be effective for linking to other sites such as your website, blog or microsites.
  • LinkedIn: A social network for professionals to connect with others, promote their business or services, post updates and interact in group discussions relevant to your industry or interests.
  • YouTube: YouTube is a video, video-blogging and music sharing site, ideal for posting promotional videos, demonstrations and presentations.

While social media sites are essentially free to set up and run, there is quite a time commitment in doing so. The Internet Agency offers social media set-up and management to help you create an effective online presence. So don’t get left behind! Our social media management service includes establishing a social media strategy, set up and design and on-going communication management of the page.

Hummingbird Takes Flight

Google is forever tweaking its search algorithm, however the modifications are generally too subtle to really be noteworthy. There are, however, sometimes more major architectural updates, such as the Hummingbird update, which are more significant. The Hummingbird update is a new search formula, and is aimed at giving Google’s search engine a better chance of understanding concepts instead of simply words. The change came about as Google realised users had become so reliant on Google that they were entering searches with lengthy questions, rather than subject-specific words. This modification is also more accommodating for voice-recognition technology, which saw more users submitting search requests with longer spoken sentences. What does this mean for your website? Rest easy! If we’ve been taking care of your SEO efforts then it’s likely we’re already all over it and you don’t need to make any changes! If you have high-quality, regularly updated content on your site then all that hard work is not going to be in vain and your ranking is not going to change! By focusing on good content, this update is only going to help your cause.