Spending on website advertising goes up once again
“FOR SALE” – a classified ad in a newspaper. (Photo credit: Wikipedia)
Internet Agency continues to champion the value of having a quality on-line presence.
Having a well-designed website allows your business to reach out to more and more customers in varied and different ways. Internet Agency provides website design and website hosting as well as comprehensive advice on all things web-related including Search Engine Optimization and social media.
The on-line world is growing exponentially year by year even in a soft economy. And a recent report has highlighted the growing investment by companies in advertisting on-line.
For the first time, display advertising on-line has overtaken classifieds with an increased spend of $1.27 million on the previous quarter.
The total on-line spend in New Zealand also rose. Companies spent $328.11 million on on-line advertising in 2011 which represents an increase of almost 25% from 2010.
No other media will be reporting these kinds of returns which means that advertisers are channelling much of their marketing budgets towards advertising on the internet.
Advertising on-line represents 15 percent of the overall advertising spend in New Zealand.
Another growth area is the amount of money spent on mobile advertising. The penetration of Smartphones means more money should be channelled into this area in the future. InNew Zealand, just over $630,000 was spent on mobile ads in 2011.
If projections coming out of Australia are anything to go by, that number will go up hugely in the coming years. Money spent on mobile display advertising across the ditch topped A$37 million last year and is predicted to reach over A$200 million by 2014.
Year-on-year, the on-line sector is reporting double digit growth – Internet Agency can tell you how to best take advantage of the internet for your business. Reach out to potential customers and even attract advertisers to your website to get a share of the growing on-line advertising spend.
Contact Internet Agency for top-quality website design and website and video hosting today.
