Using social media – Twitter and the Olympic Games

London Olympics 2012 (Photo credit: Andrea Vascellari)

Using social media as part of your business’ web strategy is absolutely essential.  Internet Agency in Auckland, New Zealand has expertise in web design and web development and can advise you on how to best use social media so it works in tandem with your website to promote your business.

Twitter has become the dominant force in the social media sphere since it began six years ago.  The company itself is worth over $5 billion, but it’s Twitter’s influence as a political and business tool that has started to become noticed during this year’s Olympic Games.

The London Olympics has been dubbed ‘the Twitter Games’.  In previous Olympics (in Beijing four years ago and the Winter Games in Vancouver in 2010) Twitter hardly featured.  But this year over 10 million Tweets have been sent that mention the Games, a massive increase on previous years. Continue reading →