web development

Killer Content and why you need it for your website

Content Marketing

Content is King.

It’s a phrase often used when talking about websites.  Simply put, the look of your website is very important but the quality of your website content is absolutely key.

In 2013, the ‘Content is king’ maxim is still true but the context is changing.  On-page optimization is no longer adequate.  To get your website ahead of your competitors, you have to invest time into Content Marketing.

How Google changed the Content Marketing game
In 2012, Google released ‘Penguin’, an algorithm designed to analyse the content of a website and rank its quality.  ‘Penguin’ is the most sophisticated algorithm Google has produced and ranks a site’s quality based on the logic of Google’s human quality-raters.

In other words, it’s able to read a website in a way not too dissimilar to a human being.

What this means is that previous SEO strategies that skirted ethical boundaries and were essentially shortcuts are being penalised by Penguin and website’s rankings are suffering.  Old SEO is out and Content Marketing is in.

What is Content Marketing?
Content marketing refers to marketing activities that are about creating and sharing content to engage consumers.

Content marketing includes blogging, podcasting, e-book writing and email marketing.  It’s not only the frequency of the content changing that’s important, but what content you are producing.  It needs to show expertise and knowledge and have a consistency of tone, style and form.

Some good examples of relevant and interesting content include basic ‘how-to’s’, ‘top 10s’ and progress reports on your business or aspects of your industry.  Whatever it is it must be valuable, useful and helpful and easy for the reader to consume.

Content Marketing is an art form and requires practice.  Internet Agency knows how to make your content worthy, interesting and relevant to your customers, so to find out more about how Content Marketing can help your website, talk to Internet Agency today.

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IT Security of the future

IT Security

Internet Agency is at the forefront of web development and web design.  Their expert team can design a website for your business that has a great look and in-built SEO functionality to ensure optimum performance.

In this blog, we’ll be looking at how computer security, a very important part of a small business.  We’ll be looking at how it  is changing and how these changes could mean the fazing out of the ubiquitous computer password. Continue reading

Web Hosting and Video Hosting in a Nuclear Bunker

Data Center Storage for Web Hosting and Video Hosting

When you opt for Web Hosting and Video Hosting with Internet Agency, you can be assured that you’re getting competitive rates, security and close to 100% up-time.

The servers for Web Hosting and Video Hosting that hold all the information from your website are located in a data centre in Albany, Auckland.  A specifically designed, secure and temperature controlled centre that guarantees the highest up-time possible.

While most data centres (like the one in Auckland) are purpose built, there are some that use found spaces.  And some of these found spaces are truly unique like the Pionen Data Centre for Web Hosting and Video Hosting, just south of Stockholm in Sweden.

This data centre for Web Hosting and Video Hosting is run by the Internet Service Provider Bahnhof  and is located in a former Nuclear Bunker.

The Web Hosting and Video Hosting service that will survive anything

The bunker had been decommissioned 20 years ago by Swedish Civil Defence and had been used since for the occasional art party, rave and wedding.  But the team at Bahnhof felt it could work as a data centre.  It was a large space, it had a power supply and came with almost unmatched security features: it’s located 25 metres underground, was protected by 30 centimetre thick, metal doors and was built to survive an atomic bomb.

The space didn’t come completely ready for Web Hosting and Video Hosting however, as much more room was needed for backup generators and server racks.  Two years was spent blasting out extra space and at one point a dynamite blast shot stone into a car parked outside.

Nobody was injured.

While Internet Agency’s data centre doesn’t quite match this one for originality, it’s a facility that will keep your website information safe and secure and guarantees 99.9% uptime.  Contact Internet Agency today about Web Hosting and Video Hosting for your website.

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Web Development in a world of different devices

Web Development for smaller devices

One of the keys to effective Web Development at present is the ability to create web pages that are compatible to many

different web browsers and many different technological devices.Desktop computers, laptops, tablets and mobile devices all have different sized screens and companies are now thinking of how to tailor their websites to each of these.

An excellent example of a company that is bearing this in mind is Google. Continue reading

Using social media – Twitter and the Olympic Games

London Olympics 2012

London Olympics 2012 (Photo credit: Andrea Vascellari)

Using social media as part of your business’ web strategy is absolutely essential.  Internet Agency in Auckland, New Zealand has expertise in web design and web development and can advise you on how to best use social media so it works in tandem with your website to promote your business.

Twitter has become the dominant force in the social media sphere since it began six years ago.  The company itself is worth over $5 billion, but it’s Twitter’s influence as a political and business tool that has started to become noticed during this year’s Olympic Games.

The London Olympics has been dubbed ‘the Twitter Games’.  In previous Olympics (in Beijing four years ago and the Winter Games in Vancouver in 2010) Twitter hardly featured.  But this year over 10 million Tweets have been sent that mention the Games, a massive increase on previous years. Continue reading

New Site development – Aquatx

Internet Agency has recently launched the redeveloped and redesigned Aquatx.co.nz site. This site was an undertaking between the development team of Internet Agency and the graphic design team of Aquatx.

A huge amount of custom development was undertaken to match the precise branding and layout that Aquatx desired. Continue reading