Using social media – Twitter and the Olympic Games

London Olympics 2012 (Photo credit: Andrea Vascellari)

Using social media as part of your business’ web strategy is absolutely essential.  Internet Agency in Auckland, New Zealand has expertise in web design and web development and can advise you on how to best use social media so it works in tandem with your website to promote your business.

Twitter has become the dominant force in the social media sphere since it began six years ago.  The company itself is worth over $5 billion, but it’s Twitter’s influence as a political and business tool that has started to become noticed during this year’s Olympic Games.

The London Olympics has been dubbed ‘the Twitter Games’.  In previous Olympics (in Beijing four years ago and the Winter Games in Vancouver in 2010) Twitter hardly featured.  But this year over 10 million Tweets have been sent that mention the Games, a massive increase on previous years.

Social media – a two way conversation

And another difference is that it’s not only members of the public who are using social media to discuss the Games.  This year more and more athletes are joining in the conversation.  In fact, it’s been reported that over 60% of British athletes are now on Twitter.

There are limits to what the athletes can do however.  The International Olympic Committee’s Rule 40 prohibits the promotion of personal sponsors that are not associated with the Games, something which has angered many athletes.  And where have they been venting their frustrations and calling for change?  Twitter.

Twitter for your business – the positives

In the same way the public can communicate with athletes, using Twitter effectively will allow you to communicate with your customers.  Questions can be answered in real-time and unlike Olympic athletes, you can promote whatever and whomever you wish.

If you’re not on Twitter, talk to Internet Agency now about how to take advantage of this medium for your business.  Internet Agency offers a complete web design and web consultancy service.  Internet Agency can design your website, give you advice on Search Engine Optimization and social media and even provide web hosting and video hosting.

Contact Internet Agency today to discuss how you can build a strong web presence.