Video hosting – how using video will help your website

Video camera in action. (Photo credit: Wikipedia)

A blog about how the use of video on your website can have a positive spin-off for your business, boosting engagement with your customers and converting website hits to sales.

We at Internet Agency highly recommend using video on your website – with one of our hosting plans you can easily host video on your site to advertise specials, display tutorials and to better connect with your clients.

But how about using video in your e-mail marketing?  Studies have shown it to be very effective.

Using video in e-mails – the proof is in the pudding

The dominant presence of social media has created a culture of sharing videos, while

the explosion of mobile technology and adoption of tablets means that access to those videos has never been simpler.

In fact, 28% of smartphone users are reported to have watched video online on their phone in a typical month.

And how does video in e-mails stack up?  A recent report said that email campaigns that include video showed an average conversion rate 21 percent higher than those with normal text and images.

“In a recent study, simply including the word “video” in the subject line of an email was shown to increase click-through-rates by anywhere from 7 percent to 13 percent”

Some ideas on web video and e-mail video

“Webinars”
Webinars, as the name suggests, are seminars but on the internet and have proven effective in generating leads and for showing the business to be an authority in their field.

In terms of video embedded in e-mails, some businesses have used produced a ‘trailer’ for their webinar to increase interest.

Customer testimonials
Why not include real-world stories from satisfied customers?  Written references from clients are all very well, but first hand accounts add credibility.

To find out more about how you can use video on your website or for the ability to host video on your site, contact Internet Agency today.  Internet Agency can also help you with web development, social media, e-commerce and more.