One of the keys to effective Web Development at present is the ability to create web pages that are compatible to many
different web browsers and many different technological devices.Desktop computers, laptops, tablets and mobile devices all have different sized screens and companies are now thinking of how to tailor their websites to each of these.
An excellent example of a company that is bearing this in mind is Google.
Google’s search results page has undergone a subtle change of late with the goal to create a ‘cleaner’ look with a bigger font. Two years ago they also added a sidebar to the left that offered users shortcuts to news, images, maps and more. That sidebar has now been replaced by icons above the search results.
These changes are focused on making the search experience similar whether a user is on a desktop, smartphone or tablet. Providing mobile users with a clean screen has been a particular priority because of the increasing amount of people who use the internet on their smartphone.
The problem that most companies are trying to solve is how to display commercials on these smaller screens without alienating users, slowing down the response time or cluttering the screen. Facebook is another big company that is grappling with this issue. In documents released since Facebook went public, it identified mobile users as an area of focus. And as questions have been raised about the effectiveness of Facebook’s advertising, this appears to be particularly important.
For a complete Web Design and Web Development service that takes into account all web browsers and all devices, contact the web developers at Internet Agency today. We can provide Web Design, SEO, copywriting as well as Web Hosting and Video Hosting and more.